7 Marketing Trends in 2021
2020 brought a lot of changes to everyone's lives. Consumer behavior changes of 2020 and the COVID-19 pandemic brought many challenges for businesses. Organizations have had to continue to change and adapt. Consumers have increased their online shopping dramatically. Digital marketing has never been more important for organizations. Having a strong online presence is essential for getting through this next year. Here are 7 marketing trends that we will see in 2021.
Newsletters & Blogs
The return of email newsletters and blogging is back in style! They allow you to send updates on your business and promotions to a captured audience. The audience has subscribed to the content, so it does not seem intrusive. Email marketing campaigns make it easy to track promotions and their effectiveness. Blogging and content writing is an important part of digital marketing. Your audience wants good informative content. It is all promotional, they will not want to read through. Make it easy for the reader to consume and to skim through. Each month, approximately 409 million people view more than 20 billion pages.
VIDEO MARKETING
Video marketing is so important. Customers like it because it is easy to consume, entertaining and engaging. Sites like YouTube, Facebook and Instagram have continued to see video watching trends rise. Video has a large return on investment because it can be used on many different channels. 70% of consumers say that they have shared a brand's video and 52% of consumers say after watching product videos, they feel more confident in their purchase decisions. If your website has video content it is 50X more likely to drive organic search results compared to text. This is because people watch far more video content; Google pushes pages which include video content higher in the rankings.
INFLUENCER MARKETING
Influencer marketing is a form of word-of-mouth promotion. It continues to be a popular trend. Social media usage dramatically increased during the COVID-19 pandemic. Growth on platforms like TikTok have increased the power of influencers and their ability to promote products. Younger demographics trust influencers they follow and feel a connected to. If the influencer aligns well with a brand and their followers trust them, they are a highly effective way to promote a product. 63% of consumers trust influencers opinions of products, more than what the brands say about themselves. 58% of people have bought a new product in the past 6 months because of an influences recommendation.
CONTENT MARKETING & STORYTELLING
Content marketing involves the creation and sharing of online material. This could be a form of video, blogs and social media posts. It doesn't directly promote a brand, but it creates interest in products and services. Storytelling is an important part of content creation. For hundreds of years humans have told stories that are passed down through every generation. A story evokes an emotional response in the audience and storytelling to promote a product or service helps establish a strong connection. It adds a human element to your brand and people remember stories 22X more than facts or figures.
E-COMMERCE GROWTH
COVID-19 will have a lasting impact on consumer behaviors. The convenience of shopping online and the boredom of the pandemic has caused a substantial increase in E-commerce. 49% of all internet users plan to shop online more frequently once the pandemic is over. It has changed for the older generations as well. From consumers who didn't shop online before the lockdown, 31% say they began online shopping during lockdown, and plan to continue doing so afterwards.
SHOP LOCAL
Shop local is an important trend in 2021. COVID-19 interrupted international supply chains and more people have began to see the value of supporting local and keeping their money in local communities. When local businesses thrive, the community thrives as well! Everyone is aware of the devesting effects of the business closures during the lockdowns. Consumers want to help their local businesses and by shopping local they can reduce environmental impacts. When possible offer "Made Local" or "Made in Canada" and promote this within your community.
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