Have You Heard?
Apple Product & Policy Changes. What does this mean for your small business?
In June 2020, at the annual Worldwide Developers Conference (WWDC), Apple announced product and policy changes that they planned to gradually introduce. These changes will impact data sharing across iOS operating systems.
Last week, Apple announced these changes are in effect for the recent Apple iOS 14
update. If you are a small business, this will effect you! The policy and the limits it places on advertising will harm the growth of businesses and the free internet.
For many small businesses, accessing this advertising is essential to having the ability to target your customers on social platforms in your local area and beyond. More specifically, these changes will limit your ability to create personalized Ads or Ad Campaigns for some target audiences.
The Impact
Potential decrease in customer engagement
Potential decrease in people reached per ad
Potential decrease in access/ability to selecting & manage 'Target Market' settings
Potential decrease in access to crucial analytical data
Overall potential decrease in ad performance and customization abilities
We Have The Solution!
We have been researching and running test campaigns to identify how to guarantee the same targeted reach AND the same accurate insights on your ads. Guess what?! We have the solution!
Cinch believes heavily in branding, content marketing, and strategy! These elements are what impact advertising success for businesses of all sizes. We are passionate about small business and our local community of hard working business owners. Because these changes from Apple effect you the most, it is our top priority to ensure your advertising is well protected and researched!
Rest assured, your social media experts at Cinch will navigate your campaigns around these changes and ensure continued, targeted campaign success. If you have questions about these changes please reach out! If you need a pro to get you found on social with these new changes, we've got you covered.
Stress-Free Social Media, in a CINCH!
READ MORE HERE... It's never too late to buy an Android :)
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