Where mentorship and community in Central Alberta are cinched together. If you’ve ever been a student at any level, you know the drill: you learn theory, nail the fundamentals, maybe even crush a few group projects… and then you graduate and think, “Okay cool. Now what?” So often, education is packed with learning about real-world marketing, but not always doing it in real time, with real stakes, and real people counting on your work. That’s what made this idea stick in my brain. The Spark...

Every small business wants to grow, attract new customers, and build a loyal audience. But with limited resources, deciding how to spend your marketing budget can feel overwhelming. Should you focus on organic efforts or invest in paid ads? Which platforms will work best for your social media adverts? Understanding the purpose of ads and when to use different strategies can make a huge difference in your success. We're breaking down key advertising strategies, explaining the difference...

Every year, marketing evolves faster than most businesses can keep up — but 2026 is shaping up to be a landmark year. Here’s our take on what’s coming: the marketing trends, tools and tectonic shifts that will define marketing in 2026 and beyond. 1. AI Becomes Infrastructure, Not Innovation In 2023–2025, businesses spent their time trying to adopt AI. In 2026, AI becomes something entirely different: invisible infrastructure. Instead of “AI projects,” we’ll see: AI-powered CRMs AI-enhanced...