In this episode of Cinch Academy, Shyan sits down with retail veteran Lee Myers to discuss the hidden psychology behind retail merchandising, product placement and consumer buying behaviour. With more than 30 years of experience working in major retailers like Walmart Canada and Woolco, Lee shares insights into branding, impulse buying, packaging strategy and the growing importance of digital marketing in modern retail. The conversation explores how stores influence consumer decisions through...

In this episode of Cinch Academy, Mandy and Shyan break down one of the most common questions businesses ask: What is marketing, and how is it different from sales? The conversation explores how marketing builds awareness and trust long before someone is ready to buy, while sales focuses on converting interested people into paying customers. Mandy and Shyan also discuss websites, SEO, social media marketing, graphic design, online reviews and why modern businesses need both strong marketing...

In this episode of Cinch Academy, Mandy and Shyan are joined by Renee from the Cinch Communications team to discuss one of the most overlooked but powerful digital marketing tools for local businesses: the Google Business Profile. The conversation covers how Google Business Profiles impact local SEO, map rankings, customer trust and online visibility. Renee shares insights into profile management, posting strategies, reviews, product listings and why businesses that actively maintain their...