Can't Use Adobe Illustrator? That's Why We Have a Graphic Designer!
Graphic Design in Marketing: Podcast Episode Summary In this Cinch Academy episode, Mandy, Alicia and Shyan discuss what it’s like to work with a graphic designer in a modern marketing agency, from tool choices and colour theory to branding inputs and how AI is changing the workflow. Alicia shares how her background in print and production shaped her preferences, why some teams still rely on Adobe Illustrator (even when faster tools like Canva are in the mix) and what clients can do to make...