About Us
About Us
Lindsey Loring
Owner & Creative Director
With over two decades of marketing expertise in diverse industries, Lindsey Loring, in her roles as the Owner and Project Manager, brings a wealth of experience to the forefront. Her skills encompass not only branding, project and graphic design, website development, tactical advertising and media planning, but also extend to strategic communication, execution, and brand triumph. In every aspect of marketing and advertising, Lindsey plays a crucial role by offering valuable guidance and insights that are pivotal in achieving your current objectives and shaping future plans effectively. When you need valuable marketing advice and business strategy, Lindsey has all the answers!
Alicia Demchuk
Marketing Project Manager / Graphic Designer
With 18 years of experience as a veteran graphic designer and marketing strategist, Alicia excels in maintaining consistent branding across various platforms. Her expertise spans traditional and online marketing, encompassing print, signage, radio, website management, and social media. She demonstrates proficiency in corporate rebranding and mergers, drawing from her print and sign shop operations background.
Alicia collaborates closely with all Cinch Teams to craft customized marketing strategies for each client project, showcasing her passion for fine art that propels her success. This passion has facilitated her seamless transition from traditional to digital media in diverse settings.
Katie Gerula
Marketing Project Coordinator
Katie, a talented communicator and creative wordsmith, joined Cinch Communications in 2021, bringing extensive experience in broadcasting and marketing. Her transition from the fast-paced world of radio to the dynamic landscape of full-service advertising showcases her passion for storytelling and strategic communication.
As Cinch’s Marketing Project Coordinator, Katie plays a key role in planning, managing projects, and ensuring seamless execution. With a keen ability to view brands from both a marketer’s and a customer’s perspective, she uncovers compelling narratives that strengthen brand identity and online presence, driving success for every project.
Shyan Myers
SEO Specialist
Shyan, our diligent and results-oriented key account manager specializing in SEO objectives, is deeply committed to leveraging data for success. Her expertise extends not only to monitoring and optimizing your digital presence but also to ensuring prominent visibility on Google for our esteemed SEO clientele. Driven by a fervor for delivering impactful outcomes, she channels her competitive drive into exceeding expectations and realizing your SEO aspirations effectively and efficiently.
Mandy Gardner
Content Creator & SEO Strategist
Mandy excels as a versatile content writer and marketer, showcasing her expertise in a diverse range of skills. Her proficiency extends from creative writing and data analysis to managing social media channels and producing engaging podcasts. Within our SEO and Social Media teams, Mandy plays a crucial role, providing invaluable insights into technical writing techniques and crafting content that not only resonates with the audience but also aligns seamlessly with current industry trends.
Elly Luzia
Graphic Designer & Content Creator
Elly is currently on maternity leave.
Elly is a creative force with a passion for turning ideas into impactful visuals and stories. Armed with a Diploma and a Certificate in Graphic Design & Brand Identity, she brings a unique blend of creativity and communication to her work.
From her early days in Fort McMurray as a Radio Announcer and Digital Content Creator to roles in promotions and branding, Elly has honed her skills in building connections and crafting compelling designs. Now at Cinch Communications, she’s dedicated to helping brands shine with creative solutions that stand out.
Robyn Birston
Social Media Specialist
Robyn is a vibrant and creative individual, armed with a Media Studies diploma and vast experience in content creation. As a Social Media Specialist at Cinch, she utilizes her expertise to curate engaging and captivating social media content that effectively tells your brand's story.
With an unwavering commitment to customer service, Robyn always goes above and beyond to deliver the best possible experience for her clients. Additionally, she also has a knack for website management and maintenance. Her dedication and attention to detail make her an invaluable asset to our team.
Michaela Machuk
Social Media Specialist
Michaela is currently on a leave of absence.
Communications Inc., with a background in tourism marketing and digital storytelling. A graduate of NAIT’s JR Shaw School of Business with a Bachelor of Business Administration in Marketing, she specializes in social media strategy, content creation, and earned media.
Her experience in the tourism industry has equipped her with the skills to showcase brands, inspire engagement, and create standout digital content—all of which translate seamlessly into her role. Passionate about creativity, storytelling, and social media, Michaela thrives on developing impactful digital experiences that connect brands with their audiences.
Lauren Cleland
Digital Marketing Specialist & Designer
Lauren brings a sharp storytelling instinct and a strategic mind to everything she does. With a degree in Public Relations from Mount Royal University, her experience spans modular construction, political communications, and work with both a think tank and a mayoral campaign—so she knows how to deliver the right message to the right audience, every time.
Whether she’s shaping brand narratives or building content strategies, Lauren pairs creativity with a clear vision.
Renee Neill
Reception | Administrative Assistant
Renee brings a wealth of experience in customer service, organization, and team leadership to her role at Cinch Communications. Her career journey has been anything but ordinary - starting in the embroidery department of a promotional company, quickly rising to manager before stepping away for maternity leave. She later worked in radio’s traffic department and spent nearly 17 years as a top-performing leader with Epicure, building a successful team and excelling in sales and customer service.
You may also recognize Renee from seasonal photography at Bower Mall, where she’s helped families capture special memories. Now, as the welcoming face of Cinch Communications, she keeps things running smoothly and ensures every client feels at home.
Trevor Whitehead
Business Development - Calgary, AB
With over a decade of customer service and hospitality experience, Trevor Whitehead brings a customer-first mindset to every project. His background in sales and business development at fast-growing tech start-ups has sharpened his ability to drive results and build strong client relationships.
Now a Business Development Executive at Cinch Communications Inc., Trevor helps brands grow through strategic marketing and impactful, tailored solutions. Known for his positivity and collaborative spirit, he’s passionate about delivering value and helping brands thrive.
Kelly Elcombe
Business Development - Toronto, ON
With over 25 years of experience in business development, marketing strategy, and brand storytelling, Kelly Elcombe brings a sharp strategic lens and a deep understanding of what makes businesses grow. Her background leading national teams in the tax and legal sectors gave her the tools to align vision with execution and drive results at scale.
Now leading Cinch Communications East, Kelly helps clients get clear, get focused, and move from survival mode to growth mode with smart, accessible marketing support. She’s passionate about helping small and medium-sized businesses feel confident in their brand and their next move. Known for her candid advice and big-picture thinking, Kelly brings heart, clarity, and a whole lot of experience to every project.
