About Us
About Us
Lindsey Loring
Owner & Creative Director
With over two decades of marketing expertise in diverse industries, Lindsey Loring, in her roles as the Owner and Project Manager, brings a wealth of experience to the forefront. Her skills encompass not only branding, project and graphic design, website development, tactical advertising and media planning, but also extend to strategic communication, execution, and brand triumph. In every aspect of marketing and advertising, Lindsey plays a crucial role by offering valuable guidance and insights that are pivotal in achieving your current objectives and shaping future plans effectively. When you need valuable marketing advice and business strategy, Lindsey has all the answers!
Alicia Demchuk
Marketing Project Manager / Graphic Designer
With 18 years of experience as a veteran graphic designer and marketing strategist, Alicia excels in maintaining consistent branding across various platforms. Her expertise spans traditional and online marketing, encompassing print, signage, radio, website management, and social media. She demonstrates proficiency in corporate rebranding and mergers, drawing from her print and sign shop operations background.
Alicia collaborates closely with all Cinch Teams to craft customized marketing strategies for each client project, showcasing her passion for fine art that propels her success. This passion has facilitated her seamless transition from traditional to digital media in diverse settings.
Katie Gerula
Marketing Project Coordinator
Katie, a talented communicator and creative wordsmith, joined Cinch Communications in 2021, bringing extensive experience in broadcasting and marketing. Her transition from the fast-paced world of radio to the dynamic landscape of full-service advertising showcases her passion for storytelling and strategic communication.
As Cinch’s Marketing Project Coordinator, Katie plays a key role in planning, managing projects, and ensuring seamless execution. With a keen ability to view brands from both a marketer’s and a customer’s perspective, she uncovers compelling narratives that strengthen brand identity and online presence, driving success for every project.
Mandy Gardner
Content Creator & SEO Strategist
Mandy excels as a versatile content writer and marketer, showcasing her expertise in a diverse range of skills. Her proficiency extends from creative writing and data analysis to managing social media channels and producing engaging podcasts. Within our SEO and Social Media teams, Mandy plays a crucial role, providing invaluable insights into technical writing techniques and crafting content that not only resonates with the audience but also aligns seamlessly with current industry trends.
Sarah Farquharson
Client Account Manager & Content Creator
With over 10 years of marketing experience across a variety of roles and industries, Sarah is a self-proclaimed “marketing generalist” who loves helping small businesses reach their goals through thoughtful, strategic marketing. She thrives on bringing ideas to life, guiding them from initial concept through to execution, with a strong focus on creating meaningful results.
Customer-obsessed at heart, Sarah believes an intentional customer experience is one of the greatest investments a business can make in its brand. At Cinch, she works closely with clients to provide strategic marketing insight and direction while creating compelling content that helps brands build genuine connections with their audiences online.
Austyn Boles
Social Media Specialist
Eight years in marketing has given Austyn plenty of opportunities to flex her skills across social media, marketing strategy and content creation. Backed by an Honours-level degree in Marketing, she’s worked with everyone from startups and local small businesses to major global brands, helping turn marketing goals into smart, effective digital strategies.
Research is a big part of how she works. By digging into audience insights, industry trends and what’s actually happening in the market, she creates content with a purpose, not just something to fill the feed.
What Austyn really enjoys is getting to know the businesses behind the brands: what makes them different, who they’re trying to reach and what matters to their customers. From there, she helps create marketing that feels authentic, connects with the right people and reflects the work that goes into the business every day.
Renee Neill
Reception | Administrative Assistant
Renee brings a wealth of experience in customer service, organization, and team leadership to her role at Cinch Communications. Her career journey has been anything but ordinary - starting in the embroidery department of a promotional company, quickly rising to manager before stepping away for maternity leave. She later worked in radio’s traffic department and spent nearly 17 years as a top-performing leader with Epicure, building a successful team and excelling in sales and customer service.
You may also recognize Renee from seasonal photography at Bower Mall, where she’s helped families capture special memories. Now, as the welcoming face of Cinch Communications, she keeps things running smoothly and ensures every client feels at home.
