Search Engine Optimization is one of our top priorities as a digital marketing agency, because without SEO services, our websites may not show up on Google and other online search engines. Whether your website is old or new, big or small, one thing is certain: proper optimization will increase its Google ranking and overall traffic. By using keywords strategically, improving meta tags and enhancing user experience, SEO boosts organic traffic, strengthens online presence and attracts customers. If you need local SEO services, call Cinch!
Search Engine Optimization (SEO)
SEO 'Near Me'? That's a Cinch!
Google Ads Marketing: Pay-Per-Click, Display and YouTube Advertising
Google Pay-Per-Click Advertising
Google Display Advertising
Google Local Services
YouTube Advertising
Getting found on Google should be a top priority for all businesses that have an online presence or want to grow and maintain their branding, positioning and reputation. If you have a new start-up or are in a highly competitive environment, paying for top listings with Google is a great solution to get your brand seen while your SEO starts to take effect.
Paid advertising on Google includes pay-per-click ads, display ads, local services ads, and YouTube advertising. Some industries or products can have a very detailed portfolio with one of these solutions and others benefit more from a mix of many options. Advertising with Google can be expensive but it has a high rate of conversation and fantastic placement when consumers are looking for your business and what you are offering.
We specialize in all types of Google Ads marketing! Reach out to our SEO team to get started.
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How can you ensure that my website matches my branding?We understand the importance of cohesive branding, so we start by reviewing your existing brand guidelines, color schemes, and marketing materials. Our design team will then collaborate with you to create a website that not only reflects your brand's aesthetic but also resonates with your target audience.
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What strategies do you use to create a website that generates sales?To build a sales-generating website, we focus on user experience, seamless navigation, clear call-to-actions, and persuasive content that aligns with customer needs. We also implement SEO best practices to drive targeted traffic to your site and optimize conversion rates. Remember to talk to us about added features to your website build that will position you as a top ranking website on Google.
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Can you provide examples of successful websites that you've created?Absolutely! We have built hundreds of websites for businesses that require everything from top positioning on Google to sophistocated e-commerce websites. We are proud of our work and would be happy to showcase our portfolio that highlights various successful projects. This will give you an idea of our capabilities and the results we’ve achieved for other businesses.
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How do you measure the success of a website once it's live?Success is measured through clearly defined metrics such as website traffic, bounce rate, user engagement, conversion rates, and ROI. We use analytics tools to monitor these metrics and make data-driven decisions to continually optimize your website's performance. For this type of integration into our metrics and capability, please ask to have this a part of your website design and ongoing service with Cinch.
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How long does it typically take to build a website?The timeline for building a website can vary based on complexity, design requirements, and functionality needs. After our initial consultation, we'll provide you with a project timeline estimate. On average, a website can take anywhere from 6 to 12 weeks from conception to launch. If your site is needed to be live urgently, we can configure a splash site to publish a "under construction" message and your contact information while we build your site behind the scenes.
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Will my website be mobile-friendly and responsive?Yes, we build all websites with a mobile-first approach, ensuring they look great and function well on any device, including smartphones, tablets, and desktops. A responsive design is paramount in today's mobile-centric world to reach a wider audience.
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How do you approach website security?Website security is one of our top priorities. We implement best practices such as SSL certificates, secure hosting, and regular updates to protect against vulnerabilities. We also educate our clients on maintaining security post-launch.
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Do you provide training on how to manage the website?Certainly! We offer training sessions for you and your team on how to manage and update the website's content. You'll have full control to make real-time updates as your business evolves. For added support we can also offer video tutorials in your customer portal to train other members of your team, or have them readily available for refreshers.
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Will I be able to integrate my social media and other marketing tools into my website?Integrating your social media and marketing tools is key to a robust online presence. We will seamlessly integrate all your desired platforms into your website for a unified digital marketing strategy. If you are looking to add live instragram feeds or the ability to direct your content marketing to certain specific areas of your website, this can be a part of your custom solution with Cinch.
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What is your pricing structure for website development?Our pricing varies depending on the features and scope of the project. We provide transparent quotes following our initial consultation. Rest assured, we aim to offer value-driven solutions that fit your budget. We have basic pricing that will increase with added structure needs such as custom coded features, interactive pages for lead generation and connections to CRM tools, as well as in-depth SEO content and future strategic outcomes for top positioning on Google search.
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What ongoing support and maintenance do you offer after the website is launched?We offer various support and maintenance packages that include website updates, backups, security checks, and technical support to ensure your website remains current and secure. Our most popular and successful site management services are included with our SEO Packages. Read about these HERE.
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How do I get started with you to build my new website?The first step is to contact us for a consultation or complete this web form to connect with our team immediately. We'll discuss your business goals, design preferences, and functionality needs to understand your vision and how we can turn it into reality. From there, we'll guide you through our streamlined development process. We hope these FAQs have addressed some of your preliminary questions about our web design services. For more detailed information or to start your project, please get in touch with our team.
SEO Audit
The first step to getting your website to show up on Google and climb up in the search rankings is to perform an SEO audit. To achieve this, our talented SEO department will go through your site page by page to determine whether the meta data, headings, images and written content are used appropriately.
Keyword Research
Step Two: In-depth keyword research! Every day, billions of people use Google and other online search engines to find information, products and social network updates. Our job is to find out which exact words and phrases they've been using, and filter the ones that best relate to your business. This process involves gathering and interpreting a lot of demographic data.
Google Ranking
Our keyword research is used to put the right words in the right places, all throughout your website, so that Google can see them. Once this starts to happen (this is a long-term marketing strategy, so it can take 3-6 months to really start working, depending on your competition), people typing those phrases into Google will see YOUR website at the top of the results pages.
Backlinks
Backlinks are another important facet of SEO services. These are hyperlinks within your website that connect your pages to other websites. The purpose of a backlink is to support the information on your site with the reputation of a more authoritative site. It might seem confusing, but trust us. Google loves it!
Link Building
Internal link building is similar to backlinking, except that this process connects your pages to each other. Many times this happens naturally in web design, as we want to help guide the reader from one page to the next - however, extra link building strengthens the entire website.
SEO Red Deer | Search Engine Optimization Experts
