" WARNING: This blog will have lots of data and great tips for how to scale and finesse your current Meta ad strategies. " Running Facebook ads can feel a bit like hosting a party. You want people to show up, have a good time, and leave wanting more. But how do you know if the party was actually a hit? That’s where performance benchmarks and ad KPIs come in. At Cinch Communications, we don’t just launch ads into the void; we track, measure, and optimize to ensure every campai

It’s easy to get caught up in chasing more followers on Instagram, Facebook, TikTok or any other network. A big number looks impressive, but here’s the truth: a loyal, engaged audience will always outperform a massive but disconnected one. Instead of focusing on vanity metrics, the real goal should be building a trusted fan base—people who genuinely connect with your brand, engage with your content and become ambassadors who help spread the word. If your brand’s 5-year plan i

When Canadian media theorist Marshall McLuhan first said,  “ The medium is the message ,”  he was referring to how the form of communication shapes how a message is received. Decades later, in the era of social media algorithms and AI-driven advertising, that idea has never been more relevant. The social medium you choose—Facebook, LinkedIn, Pinterest, etc.—shapes not just how people see your message but how they feel  it. On social media, it’s not enough to post the same con