" WARNING: This blog will have lots of data and great tips for how to scale and finesse your current Meta ad strategies. " Running Facebook ads can feel a bit like hosting a party. You want people to show up, have a good time, and leave wanting more. But how do you know if the party was actually a hit? That’s where performance benchmarks and ad KPIs come in. At Cinch Communications, we don’t just launch ads into the void; we track, measure, and optimize to ensure every campai

It’s easy to get caught up in chasing more followers on Instagram, Facebook, TikTok or any other network. A big number looks impressive, but here’s the truth: a loyal, engaged audience will always outperform a massive but disconnected one. Instead of focusing on vanity metrics, the real goal should be building a trusted fan base—people who genuinely connect with your brand, engage with your content and become ambassadors who help spread the word. If your brand’s 5-year plan i