" WARNING: This blog will have lots of data and great tips for how to scale and finesse your current Meta ad strategies. " Running Facebook ads can feel a bit like hosting a party. You want people to show up, have a good time, and leave wanting more. But how do you know if the party was actually a hit? That’s where performance benchmarks and ad KPIs come in. At Cinch Communications, we don’t just launch ads into the void; we track, measure, and optimize to ensure every campai

The Ethics of Facebook Data Mining for Advertising Purposes Cambridge Analytica was a data analytics and political consulting firm that came to public attention in 2018 for harvesting tens of millions of Facebook user profiles and using them to build models of personality and voting behaviour. A whistle‑blower revealed that CA had worked with an app developed by academic Aleksandr Kogan (via his company, Global Science Research), which collected data not only from test‑takers