Every year, marketing evolves faster than most businesses can keep up — but 2026 is shaping up to be a landmark year. Here’s our take on what’s coming: the marketing trends, tools and tectonic shifts that will define marketing in 2026 and beyond. 1. AI Becomes Infrastructure, Not Innovation In 2023–2025, businesses spent their time trying to adopt  AI. In 2026, AI becomes something entirely different: invisible infrastructure. Instead of “AI projects,” we’ll see: AI-powered C