Instagram and Facebook continue to dominate social media marketing. Despite new players like Threads and TikTok rising fast, these two Meta-owned platforms still lead the pack for reach, brand visibility and audience engagement. The big question remains—which one is best for your business? The Power of Instagram in 2025 Instagram has evolved far beyond its photo-sharing roots. Today, it’s a visual-first discovery engine for brands. With over 2 billion monthly users, Instagram