As a business owner, it is crucial to understand the dynamics of digital marketing and social media platforms and how to utilize them to reach your target audience. Social media has revolutionized how people communicate. This has also impacted how businesses market their products and services, giving them the power to connect directly with their customers with personality and storytelling. Instagram is a front-runner with digital storytelling. The platform has over one billio

Instagram and Facebook continue to dominate social media marketing. Despite new players like Threads and TikTok rising fast, these two Meta-owned platforms still lead the pack for reach, brand visibility and audience engagement. The big question remains—which one is best for your business? The Power of Instagram in 2025 Instagram has evolved far beyond its photo-sharing roots. Today, it’s a visual-first discovery engine for brands. With over 2 billion monthly users, Instagram