SEO Case Studies: Multi-Industry Growth Through Strategic Content
- CINCH Wordsmith
- May 20
- 5 min read

WHAT TO EXPECT from Cinch SEO SERVICES:
Transparent reporting in REAL TIME
Agency Dashboard

TWO Wizards at SEO Spy Sh*t

What Affects Rankings?
Competitive analysis

Real results over time
Time plays a big role in search engine rankings. Older, well-established pages tend to rank higher because they’ve built trust, backlinks and authority over time.
However, search engines also value fresh, updated content, especially for trending or time-sensitive topics. Sites that consistently publish and maintain content are seen as more reliable and relevant. In short, long-term SEO combined with regular updates helps build and sustain strong rankings.
General Rule of Thumb for Website Growth:
The more you update your website with optimized content, the more you'll be seen in Google Search results pages.
1 piece of content per month - yields results in 1 - 3 months
2+ pieces of content per month - yields results in 4-6 weeks.
200+ pieces of content (one and done solution) - yields results in 48 hours - 1 week
At Cinch Communications, we believe strong SEO is the foundation of long-term digital success, and our case studies prove it.
We’ve helped clients across a range of industries (plumbing, health & wellness, beauty) achieve dramatic gains in website visibility, click-through rates and Google rankings through consistent, high-quality content and data-driven optimization.
INDUSTRY-SPECIFIC CASE STUDIES:
Hint: It's not bulls*t, it's strategy. We can prove it! Check out our stats:
Beauty & Aesthetics - Red Deer
Snapshot and gains
Website traffic rose to 28,000+ visits, an increase of 68% year over year
Unique visitors climbed 85% year over year, signalling wider brand reach
The site now ranks for 958 organic keywords, including competitive terms in both local and national beauty markets
Pageviews hit 42K over the past six months, confirming both high visibility and user engagement
Traffic

For beauty and aesthetics businesses, we’ve focused on educational, seasonal and service-specific blogs, boosting SEO rankings for terms like “laser hair removal Red Deer” and “Botox near me.” These efforts consistently push clients to page one on Google, bringing in new leads through long-tail search queries and location-based targeting.
Keyword strategy

We achieved these results by targeting service-specific and seasonal search trends like “Botox Red Deer,” “laser hair removal,” and “facials near me,” using consistent blog content, local SEO best practices and keyword-rich site updates. As a result, the site earned over 600 new keyword rankings, including a strong presence in the top 10 and even top 3 positions.
Our data also shows consistent month-over-month growth in organic visibility since early 2023. With nearly 1,000 search terms indexed by Google and dozens showing up in SERP features (including local packs and featured snippets), this brand now competes with (and outranks) established aesthetics clinics across Alberta.
Heath & Wellness Clinic - Red Deer
New website, who dis?
When an existing massage therapy clinic launched its site in August 2023, our team built its visibility from the ground up. Within just nine months, the site became one of the most visible and frequently visited wellness websites in Central Alberta.
Keywords populated in 24 hours

Maintenance
By focusing on hyper-local blog content, internal linking, and monthly SEO updates, we helped this clinic consistently outperform established competitors in map listings and local queries such as "massage in Red Deer", “massage therapy Red Deer” and “deep tissue massage near me.”
Plumbing & HVAC - Red Deer
From "Basic Maintenance SEO" to "Full Speed Growth" package
This Red Deer-based plumbing and heating company began their SEO journey on a basic package in 2023, seeing modest improvements; the difference was unmistakable once they upgraded to Cinch’s full-speed SEO package in February of 2025. Their online visibility, rankings and clicks surged within just weeks.
Invisible to visible in search

Real results from going ALL IN
Clicks increased from 232 to 344 over the comparison window (up 48%)
Impressions jumped from 16.9K to 48.5K—a 186% increase in search visibility
Top-performing service pages exploded in reach:
/furnace-repair-red-deer: +8,327 new impressions
/ac-red-deer: +7,886 new impressions
/duct-cleaning-near-me: +4,615 new impressions
/plumbers-red-deer: +3,427 new impressions
Summary
These results speak directly to the value of long-form blog content, localized SEO strategy, and proper on-page optimization. By building keyword depth around service offerings and ensuring fast, mobile-friendly load times, we created a user experience that both Google and real customers respond to.
This client is now ranking for dozens of transactional, high-converting local terms—including “emergency furnace repair Red Deer”, “duct cleaning near me”, and “plumbing company Red Deer”.
Not in Canada? No problem, we work internationally, baby!
Trades (Spray Foam) - Indiana, United States
Website Takeover

One of our most recent case studies showcases our work with a U.S.-based spray foam insulation company, where we took a virtually invisible website and turned it into a local leader in Google Search.
6 Months ( November 2024- April 2025)
Clicks are up 54% in Search Console
Organic keyword visibility jumped to 75 tracked terms
Showing up in more top 10 and 20 positions than ever
Organic traffic has quadrupled since the start of the year
They gained traction in both local and industry-related searches
Organic Traffic and Keyword Growth


Our case studies are more than data; they’re proof that industry-savvy SEO works. Whether it’s ranking a new website from scratch or reviving stagnant web traffic with tailored blog content, Cinch Communications delivers measurable digital growth backed by consistent content creation and local insight.
Let’s turn your website into your strongest lead generator—no matter your industry.

