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SEO Case Studies: Multi-Industry Growth Through Strategic Content


WHAT TO EXPECT from Cinch SEO SERVICES:


Transparent reporting in REAL TIME

Agency Dashboard

Agency Dashboard is our all-in-one reporting software that gives clients real-time access to keyword rankings, website visibility, social media analytics, ad performance and more—anytime, anywhere.
Agency Dashboard is our all-in-one reporting software that gives clients real-time access to keyword rankings, website visibility, social media analytics, ad performance and more—anytime, anywhere.

TWO Wizards at SEO Spy Sh*t


Meet Shyan and Mandy—our SEO Spy Wizards with a flair for fun and a passion for page-one results! With their bubbly personalities and friendly approach, they make the world of search engine visibility feel less like tech talk and more like a good conversation.
Meet Shyan and Mandy—our SEO Spy Wizards with a flair for fun and a passion for page-one results! With their bubbly personalities and friendly approach, they make the world of search engine visibility feel less like tech talk and more like a good conversation.

What Affects Rankings?

Competitive analysis

Competition directly affects your search rankings by limiting space on the first page of Google. When strong competitors rank for the same keywords, it becomes harder for your site to break through. High-authority brands like Apple and Samsung have a head start, making it tougher for smaller sites to compete. If you're not targeting the gaps they leave behind, you're missing valuable traffic opportunities. Smart SEO helps you identify those gaps, boost visibility and climb the rankings.
Competition directly affects your search rankings by limiting space on the first page of Google. When strong competitors rank for the same keywords, it becomes harder for your site to break through. High-authority brands like Apple and Samsung have a head start, making it tougher for smaller sites to compete. If you're not targeting the gaps they leave behind, you're missing valuable traffic opportunities. Smart SEO helps you identify those gaps, boost visibility and climb the rankings.

Real results over time

Time plays a big role in search engine rankings. Older, well-established pages tend to rank higher because they’ve built trust, backlinks and authority over time.


However, search engines also value fresh, updated content, especially for trending or time-sensitive topics. Sites that consistently publish and maintain content are seen as more reliable and relevant. In short, long-term SEO combined with regular updates helps build and sustain strong rankings.


General Rule of Thumb for Website Growth:


The more you update your website with optimized content, the more you'll be seen in Google Search results pages.


  • 1 piece of content per month - yields results in 1 - 3 months

  • 2+ pieces of content per month - yields results in 4-6 weeks.

  • 200+ pieces of content (one and done solution) - yields results in 48 hours - 1 week

At Cinch Communications, we believe strong SEO is the foundation of long-term digital success, and our case studies prove it.


We’ve helped clients across a range of industries (plumbing, health & wellness, beauty) achieve dramatic gains in website visibility, click-through rates and Google rankings through consistent, high-quality content and data-driven optimization.


INDUSTRY-SPECIFIC CASE STUDIES:


Hint: It's not bulls*t, it's strategy. We can prove it! Check out our stats:


Beauty & Aesthetics - Red Deer

Snapshot and gains

  • Website traffic rose to 28,000+ visits, an increase of 68% year over year


  • Unique visitors climbed 85% year over year, signalling wider brand reach


  • The site now ranks for 958 organic keywords, including competitive terms in both local and national beauty markets


  • Pageviews hit 42K over the past six months, confirming both high visibility and user engagement

Traffic

Website traffic rose to 28,000+ visits, an increase of 68% year over year (Cinch took over in November 2024).
Website traffic rose to 28,000+ visits, an increase of 68% year over year (Cinch took over in November 2024).

For beauty and aesthetics businesses, we’ve focused on educational, seasonal and service-specific blogs, boosting SEO rankings for terms like “laser hair removal Red Deer” and “Botox near me.” These efforts consistently push clients to page one on Google, bringing in new leads through long-tail search queries and location-based targeting.

Keyword strategy

Steady SEO strategy led to sharp growth through 2022–2024. Organic traffic peaked above 1.2K/month, while ranked keywords surged to nearly 1,000, with many landing in top 10 positions. (Red is when Cinch took over)
Steady SEO strategy led to sharp growth through 2022–2024. Organic traffic peaked above 1.2K/month, while ranked keywords surged to nearly 1,000, with many landing in top 10 positions. (Red is when Cinch took over)

We achieved these results by targeting service-specific and seasonal search trends like “Botox Red Deer,” “laser hair removal,” and “facials near me,” using consistent blog content, local SEO best practices and keyword-rich site updates. As a result, the site earned over 600 new keyword rankings, including a strong presence in the top 10 and even top 3 positions.


Our data also shows consistent month-over-month growth in organic visibility since early 2023. With nearly 1,000 search terms indexed by Google and dozens showing up in SERP features (including local packs and featured snippets), this brand now competes with (and outranks) established aesthetics clinics across Alberta.

Heath & Wellness Clinic - Red Deer

New website, who dis?

When an existing massage therapy clinic launched its site in August 2023, our team built its visibility from the ground up. Within just nine months, the site became one of the most visible and frequently visited wellness websites in Central Alberta.

Keywords populated in 24 hours

The red arrow marks when we launched the fully optimized site in August of 2023 and this client operates with a general maintenance SEO package. Since the launch, keywords have not only doubled but also DOMINATE top 3 positions of search engines.
The red arrow marks when we launched the fully optimized site in August of 2023 and this client operates with a general maintenance SEO package. Since the launch, keywords have not only doubled but also DOMINATE top 3 positions of search engines.

Maintenance

By focusing on hyper-local blog content, internal linking, and monthly SEO updates, we helped this clinic consistently outperform established competitors in map listings and local queries such as "massage in Red Deer", “massage therapy Red Deer” and “deep tissue massage near me.” 

Plumbing & HVAC - Red Deer

From "Basic Maintenance SEO" to "Full Speed Growth" package

This Red Deer-based plumbing and heating company began their SEO journey on a basic package in 2023, seeing modest improvements; the difference was unmistakable once they upgraded to Cinch’s full-speed SEO package in February of 2025. Their online visibility, rankings and clicks surged within just weeks.

Invisible to visible in search

Since making the switch, impressions, clicks and average position have all steadily improved. With enhanced keyword targeting, content optimization and technical SEO, their visibility has taken off. It’s a great example of how going all-in on SEO delivers real, measurable growth.
Since making the switch, impressions, clicks and average position have all steadily improved. With enhanced keyword targeting, content optimization and technical SEO, their visibility has taken off. It’s a great example of how going all-in on SEO delivers real, measurable growth.

Real results from going ALL IN

  • Clicks increased from 232 to 344 over the comparison window (up 48%)


  • Impressions jumped from 16.9K to 48.5K—a 186% increase in search visibility


  • Top-performing service pages exploded in reach:


    • /furnace-repair-red-deer: +8,327 new impressions


    • /ac-red-deer: +7,886 new impressions


    • /duct-cleaning-near-me: +4,615 new impressions


    • /plumbers-red-deer: +3,427 new impressions

Summary

These results speak directly to the value of long-form blog content, localized SEO strategy, and proper on-page optimization. By building keyword depth around service offerings and ensuring fast, mobile-friendly load times, we created a user experience that both Google and real customers respond to.


This client is now ranking for dozens of transactional, high-converting local terms—including “emergency furnace repair Red Deer”, “duct cleaning near me”, and “plumbing company Red Deer”.


Not in Canada? No problem, we work internationally, baby!


Trades (Spray Foam) - Indiana, United States

Website Takeover

Over just six months, our team grew organic clicks by 54%, boosted impressions by 361%, and helped the site expand to 75 tracked organic keywords—many of which now appear in the top 20 positions.
Over just six months, our team grew organic clicks by 54%, boosted impressions by 361%, and helped the site expand to 75 tracked organic keywords—many of which now appear in the top 20 positions.

One of our most recent case studies showcases our work with a U.S.-based spray foam insulation company, where we took a virtually invisible website and turned it into a local leader in Google Search.

6 Months ( November 2024- April 2025)

  • Clicks are up 54% in Search Console


  • Organic keyword visibility jumped to 75 tracked terms


  • Showing up in more top 10 and 20 positions than ever


  • Organic traffic has quadrupled since the start of the year


  • They gained traction in both local and industry-related searches

Organic Traffic and Keyword Growth

The red star marks when we took over—and the growth speaks for itself. Since then, both organic traffic and keyword rankings have steadily climbed, proving the impact of a focused SEO strategy.
The red star marks when we took over—and the growth speaks for itself. Since then, both organic traffic and keyword rankings have steadily climbed, proving the impact of a focused SEO strategy.
This graph highlights steady organic growth over time, with organic search clearly leading as the top traffic source. The recent spike shows strong upward momentum, confirming that our SEO efforts are driving consistent, high-quality traffic. Compare the dark blue (this year, when Cinch took over) to the light blue (last year).
This graph highlights steady organic growth over time, with organic search clearly leading as the top traffic source. The recent spike shows strong upward momentum, confirming that our SEO efforts are driving consistent, high-quality traffic. Compare the dark blue (this year, when Cinch took over) to the light blue (last year).

Our case studies are more than data; they’re proof that industry-savvy SEO works. Whether it’s ranking a new website from scratch or reviving stagnant web traffic with tailored blog content, Cinch Communications delivers measurable digital growth backed by consistent content creation and local insight.



Let’s turn your website into your strongest lead generator—no matter your industry.




 
 
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