A schema (singular) is a type of structured plan that helps keep information clear and organized. Schemata or schemas (plural) are not native to marketing, but we use them in website design and search engine optimization to better communicate with Google Search, Bing, ChatGPT and other types of search engines. Rather than making Google guess what your website is for, schema markup provides that information in a structured format that search engines can easily 'see' and understand. Otherwise,...

Search engine marketing, or SEM, is a type of advertising that targets users of Google and other search engines (Bing, DuckDuckGo, etc.) with "Sponsored Listings". At Cinch Communications, we perform high-reach, Google Search-based search engine marketing, ensuring your business appears directly in front of people searching for your products or services. Types of Google Ads There are multiple ways to use Google Ads to promote your business or brand, and we'll discover which suits your needs...

Chat GPT & AI for Marketing: Podcast Episode Summary In this episode of Cinch Academy, Mandy, Kat and Shyan break down three practical ways to use GPT and other AI tools in digital marketing: maintaining a consistent brand voice, using AI as a fast “search engine” for troubleshooting and research, and adding chatbots to improve website lead handling and customer support. They also discuss why AI needs a human editor, how “auto-optimized” ad creative can go sideways and why strong branding...