Red Deer SEO: What Exactly Does SEO Do?

At Cinch Communications, we specialize in a lot of different marketing strategies – from product brochure design to website development. At the beginning of 2025, we found ourselves in a gigantic office space that is already packed with an array of talented, educated marketing professionals – including two very keen search engine optimization experts who cater to everything SEO Red Deer.

We realize that most clients don’t understand what SEO is or what it can mean for their business. That’s why we’re writing a guide to help entrepreneurs and established businesses get a handle on just what search engine optimization is! 

First Things First - What Does SEO Even Mean? 

Let’s start with “search engine”. A search engine is a program that we use to find information on the internet. Google Search is the primary search engine for those of us in North America and many other regions, so we’re pretty sure you’re already familiar with it. In fact, if you’re of a certain age, you might remember the likes of Excite, Yahoo!, Lycos, or Ask Jeeves! 

That brings us to “optimization”. Optimization just means “to make the most of a resource”. So, what’s SEO? It’s the process of making the most of your website! Specifically, it is a process intended to get your website pages listed on Google so that people can click on them and learn more about you and your business/service/product/etc.  

How Do We Optimize Your Website for Google? 

SEO is all about keyword research. Our optimization experts know just where to look to find out what people are typing into Google (or vocally asking their smart speakers). Then, we use that information to incorporate the right words and phrases into the right parts of your website in a very specific way that appeals to Google and other search engines worldwide. 

Here’s an example: 

Did you go to Google and type in something like “SEO Red Deer”, “marketing agency Alberta,” or “SEO agency”? Then did you review the results and click ours, which brought you here to read this page? 

That’s good SEO! 

At Cinch, we gather all kinds of data to tell us which keywords and phrases will help our widely varied clients get seen online. The more prospective customers can see your brand online, the more likely they are to click and consider buying what you’re selling.  

Your Best Local SEO Resource is Cinch Communications! 

We know what we’re doing because our in-house experts have 20+ years of experience optimizing websites and social media pages across a wide range of industries. From restaurants to tractor sales, we’ve seen and optimized it all! 

When you partner with Red Deer’s premier SEO agency, you’ll get the full attention that you and your brand deserve. We put together unique optimization plans – not to mention social media marketing plans, logo design and much more – that suit the specific needs and industry realities of each client.

Get started on your Red Deer marketing today; Be a popular face in the crowd! 

Give us a call at 403-967-1600 or contact our expert SEO team online.

We’re excited to bring your brand to the next level!