SEO for the Latest Google Updates
- Mandy
- May 14
- 4 min read
How Cinch is Keeping You Ahead with Up-to-Date SEO Services in Red Deer, Calgary, Edmonton & Toronto
As search engines continue to evolve, so do the strategies needed to stay visible online. Google's latest core and AI-driven updates have reshaped the SEO landscape in 2025, placing greater emphasis on user experience, content quality and emerging AI interactions. At Cinch Communications, we're not just keeping pace — we’re staying several steps ahead with smart, data-backed SEO marketing strategies.
Understanding the March 2025 Google Updates & Evolving Our SEO Strategies
In March 2025, Google rolled out a major core update focused on surfacing higher-quality, more helpful content. Combined with its increasing rollout of AI Overviews and features like AI Mode, it’s clear that search is shifting beyond keywords and into intent, experience and trust. But here's the twist: AI search engines and Google Search don’t rank websites the same way.
While Google still values tried-and-true signals like domain longevity, customer reviews and keyword-driven SEO, AI-powered platforms (like Google's Gemini and other generative search tools) are shifting the goalposts.
They now prioritize:
Community insights from forums and social platforms
Technical SEO and structured schema markup
Range and depth of services offered
Your brand’s contributions to local and digital communities
It’s a hybrid SEO world — and your strategy needs to work on both fronts.
How Cinch is Leading the Charge in National & Local Red Deer SEO
At Cinch Communications, we’re aligning our strategy with both traditional Google ranking models and new AI algorithms. With us (Mandy and Shyan!) at the helm of our SEO division, we’re keeping your business front and centre — whether it’s in a Google SERP or an AI-generated answer.
Here’s how we’re making it happen:
✔️ Mobile Site Audits
We evaluate your mobile site performance using Core Web Vitals and mobile-first indexing priorities. Speed, layout and usability all play a role in your Red Deer SEO success.
✔️Technical SEO & Speed Checks
Search engine optimizers know that backend performance matters. We use real-time analytics tools to streamline your code, enhance load times and address crawl issues.
✔️AI Crawler Integration
Generative engines like ChatGPT or Gemini require explicit access to your site. We're now adding crawler permissions and structured content to ensure AI can source your business correctly.
✔️Content That Works Across Platforms
From blogs to service pages, every word counts. Our team integrates high-performing keywords like marketing strategy, content creation and advertising in Red Deer to help algorithms understand your site’s value.
It’s Not Just About Google SEO Anymore
With the rise of GEO (Generative Engine Optimization), content must work harder. Local Red Deer businesses and even international brands can no longer rely on basic blogs or stagnant websites. Your platform must be technically strong, mobile-optimized and easy for AI and human users alike to navigate.
We're also helping businesses build brand authority, which is increasingly relevant in both traditional and AI search. This includes link-building through trusted directories, reputation monitoring and publishing localized, industry-specific content on platforms like our own blog.
And if you’re wondering whether SEO still matters in Canada — it does. Recent research shows that Canadian brands with strong digital visibility are outperforming in their markets.
Search engine optimizers are now essential members of every marketing team.
What is Google Rank?
“Google rank” is the order in which websites are listed on Google search results. For example, if you’re looking for “digital marketing Red Deer”, you’ll see Cinch Communications right at the top of the “Businesses” list and the organic search results below – which makes Cinch the #1 digital marketing agency in Red Deer! So, our Google rank for that particular search term is number one.
The rules that Google uses to rank websites are exactly what are being updated periodically in algorithm makeovers like the recent one in March 2025.
Where is the Google Update?
How Does Google Rank Business Listings?
What is the Formula for Google Ranking?
Ready to Future-Proof Your Visibility Online?
Your online presence needs to show up across multiple platforms — not just in Google searches, but in AI summaries, voice assistant answers, and local map results, too. That’s where Cinch Communications comes in.
We build flexible, community-conscious, SEO-optimized websites that serve your brand now and for the years to come. If you're ready to level up your search engine optimization for Google and upcoming AI search engine powerhouses, book a meeting with our team and let’s get started.
Cinch provides the following services and much more at our Canadian marketing agency:
Local SEO services (Red Deer SEO, Calgary SEO, Toronto SEO, etc.)
Google ranking support
Canadian SEO
AI search engine strategy
Backlinks strategy
SEO keywords
SEO for small businesses
Search engine optimization for medium-to-large businesses
International and national SEO strategies and management
Call us or book a meeting online to start setting and achieving bigger business goals. We can’t wait to chat!
