Chat GPT & AI for Marketing: Podcast Episode Summary In this episode of Cinch Academy , Mandy, Kat and Shyan break down three practical ways to use GPT and other AI tools in digital marketing: maintaining a consistent brand voice, using AI as a fast “search engine” for troubleshooting and research, and adding chatbots to improve website lead handling and customer support. They also discuss why AI needs a human editor, how “auto-optimized” ad creative can go sideways and why s

Graphic Design in Marketing: Podcast Episode Summary In this Cinch Academy episode, Mandy, Alicia and Shyan discuss what it’s like to work with a graphic designer  in a modern marketing agency, from tool choices and colour theory to branding inputs and how AI is changing the workflow. Alicia shares how her background in print and production shaped her preferences, why some teams still rely on Adobe Illustrator (even when faster tools like Canva are in the mix) and what client

SEO for Social Media: Podcast Episode Summary In this episode of Cinch Academy , the team dives into SEO for social media and what it really means for modern social media management. As platforms shift from hashtags to AI-driven semantic search, businesses must rethink how they use keywords, captions and profiles to improve discoverability. The discussion breaks down practical strategies for increasing visibility, understanding indexing and staying consistent in a constantly