In this episode of Cinch Academy, Mandy, Shyan and Michaela discuss how SEO is evolving inside social media platforms like Instagram, TikTok and Facebook. The conversation explores how hashtags are becoming less important, how semantic search and AI are changing discoverability and why businesses need to think about keywords differently across social platforms. The team also discusses video captions, short-form content, Hootsuite listening tools, algorithm changes and the rol