In this episode of Cinch Academy, Mandy, Shyan and Michaela discuss how SEO is evolving inside social media platforms like Instagram, TikTok and Facebook. The conversation explores how hashtags are becoming less important, how semantic search and AI are changing discoverability and why businesses need to think about keywords differently across social platforms. The team also discusses video captions, short-form content, Hootsuite listening tools, algorithm changes and the rol

In this episode of Cinch Academy, the team dives into SEO for social media and what it really means for modern social media management. As platforms shift from hashtags to AI-driven semantic search, businesses must rethink how they use keywords, captions and profiles to improve discoverability. The discussion breaks down practical strategies for increasing visibility, understanding indexing and staying consistent in a constantly evolving algorithm landscape. Main Takeaways: S